Research Mini Golf - 4652 Words

The introduction The main subject of this hospitality research project is entrepreneurship. This subject was chosen for several reasons: both the authors would like to set up a business in future, they have the ambition to have a company of their own, they like to manage, and use creativity to come up with an original concept. To narrow the subject down one specific subject is chosen. Moreover, the concept of starting a mini golf* company in Elim, Drenthe was selected. The reason for choosing this specific subject is that one of the authors lives with her parents in a big farm which has a lot of land. However, this space is not used to the optimal capacity nor effectively. Consequently the authors came up with the idea to start up a†¦show more content†¦Research questions: 1. Is it more advisable to start up a privately owned golf company or to franchise from an existing company? 2. What are the steps involved when starting up a golf company? 3. What will the potential business mix will be f or the golf company? Conceptual model Food and beverage within mini gold course * Packages * An average of â‚ ¬26.53 is spend on a day golfing Tourism in Drenthe * Most tourists or people who do day trips in Drenthe do sports and recreation (6.9%) Mini-golf course in Elim, Drenthe Elim * 2500 residents * Demographical aspects * Lots of little companies * Farmers / recreation in farmland * Young families * Construction workers Villages within 30 km: * Hoogeveen * Hollandscheveld * Slagharen Sports and recreation in the Netherlands/Drenthe * In 2006/2007 6.8 million played golf for a day activity * From 2001 to 2007 this amount was increased with 9% * 2007-2011 assumed to be a slight increase of demand * Sports and recreation is the most popular activity on Sundays Definition of terms: Miniature golf, or minigolf, is a miniature version of the sport of golf. While the international sports organization World Minigolf Sport Federation (WMF)[1] prefers to use the name minigolf, the general public in different countries has also many other names for the game: miniature golf, mini-golf, midget golf, goofy golf, shorties,Show MoreRelatedGolden City Miniature Golf2558 Words   |  11 PagesGolden City Miniature Golf Case Study The partners must do additional analysis prior to determining if they should invest in a new miniature golf venture in Golden City. Before establishing marketing objectives, advertising and promotional programs, plans for addressing demand fluctuations and considering alternate locations, they must determine if they can generate sufficient sales to fund operations. 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